From Search to Recommendation: How AI Is Rewriting Discovery

In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. He explains why we’re moving from clicks to recommendations, why visibility and accuracy now matter more than ever, and how a shrinking consideration set is raising the stakes for marketers. We also get into trust, transparency, and what brands need to do—from better data to AI-ready content—to show up and stay competitive in an AI-mediated world.

A Creator Brief Should Make the Next Decision Easier

A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?

The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

Seasonal advertising tends to converge on the same safe, predictable formula within each category, so brands that follow it blend into the noise they’re paying to cut through.

Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union

In this episode of Wellness, Work & Wellbeing, we’re joined by Jaime Lyons, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms.

From Search to Recommendation: How AI Is Rewriting Discovery

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A Creator Brief Should Make the Next Decision Easier

The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season

Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union