From Startup to Super Bowl: How Cirkul Delivered Winning Results
In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand. The commercial starring Adam Devine cleverly broke the fourth wall by culminating in a real-life giveaway of 100,000 Cirkul Starter Kits, following Devine’s comedic blunder in the ad.
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