Getting Ready For What’s Next in Video

A prediction: When the dust from the streaming wars settles, the landscape will look more similar to pre-cable days than it does to today. Viewers are already starting to consolidate around a handful of apps that deliver relevant content. Case in point: with 40% of ad-supported watch time, YouTube is people’s Main Stream.

Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.

Tags: Google

What the World Cup Reveals About Effective Sales Promotions

Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.

First Came the Beards, Then Came the Coffee Shops

The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.

Predictive ROI Is Becoming Marketing’s Most Valuable Currency

When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

Getting Ready For What’s Next in Video

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What the World Cup Reveals About Effective Sales Promotions

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