Google AdTech Antitrust Remedies: What’s Likely, What’s Needed
Google’s been found guilty of violating antitrust law in AdTech. What should be done? What’s likely? With the remedy trial fresh, we probe that with an all-star panel, including author/blogger/AdTech expert Ari Paparo, PubMatic CEO/Co-Founder Rajeev Goel, Magnite Chief Product Officer Adam Soroca, and Gannet Chief Legal Officer Polly Grunfeld Sack.
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