How Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting. Operating as one integrated unit, Etsy’s finance, analytics, and marketing teams work together with Tinuiti with no fixed budget, enabling them to be more agile and capture demand in real time, driving remarkable growth.
Ready Together spotlights how leading agency and brand partnerships can make industry-changing impact. Focusing on the most important digital transformation topics, Ready Together shows how agencies can become stronger strategic partners by working with their brands to be ready for what’s next — together.
This video first appeared on the Think with Google YouTube channel.
You May Also Like
Marketing Is Learning Before the Market
Learning velocity – the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence – becomes the competitive advantage.
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]
