How Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting. Operating as one integrated unit, Etsy’s finance, analytics, and marketing teams work together with Tinuiti with no fixed budget, enabling them to be more agile and capture demand in real time, driving remarkable growth.
Ready Together spotlights how leading agency and brand partnerships can make industry-changing impact. Focusing on the most important digital transformation topics, Ready Together shows how agencies can become stronger strategic partners by working with their brands to be ready for what’s next — together.
This video first appeared on the Think with Google YouTube channel.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
