How Inclusivity Drives Sales and a Sense of Belonging in Beauty
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. And similarly, e.l.f. Beauty stands with every eye, lip, and face, supporting individual expression, empowerment, and human rights. These aren’t simply taglines, but a way of doing business. These two massive beauty brands are trailblazers in inclusivity, and they aren’t changing anytime soon.
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