Inside the Creator Mind: Research-Driven Insights for Smarter Brand Partnership
Do you know what Creators actually want from brands, social platforms, and followers? Join us for an insightful session to review our latest research with Ipsos and Publicis to uncover Creators’ expectations of brand collaborations, their content creation needs from social platforms, and the kind of engagement they want from their communities. We’ll share practical tips on how brands can best tailor their marketing strategy based on the voice of the Creators
You May Also Like
Welcome To Retirement, Professor Burke
After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
