Inside the Creator Mind: Research-Driven Insights for Smarter Brand Partnership
Do you know what Creators actually want from brands, social platforms, and followers? Join us for an insightful session to review our latest research with Ipsos and Publicis to uncover Creators’ expectations of brand collaborations, their content creation needs from social platforms, and the kind of engagement they want from their communities. We’ll share practical tips on how brands can best tailor their marketing strategy based on the voice of the Creators
You May Also Like
The Privacy Payoff: What 11,000 Consumers Want Marketers to Know
At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
