Ketchup with Kaplan – A Candid Conversation Between TKap and Shingy
Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era—where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.
You May Also Like
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.