Ketchup with Kaplan – A Candid Conversation Between TKap and Shingy
Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era—where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.
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