Kimberly-Clark Explains How to Collaborate With Creators | Experts Explain
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Experts Explain: YouTube Ads is a series spotlighting top brands who share their insights around best practices with YouTube Ads. Learn how you can leverage these proven strategies to boost your own video ad tactics.
At @Think with Google our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
This video first appeared on the Think with Google YouTube channel.
You May Also Like
Designing Mattel’s Accessible UNO deck with Miguel Nieva
What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.
Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.
The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.
