Kimberly-Clark Explains How to Collaborate With Creators | Experts Explain
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Experts Explain: YouTube Ads is a series spotlighting top brands who share their insights around best practices with YouTube Ads. Learn how you can leverage these proven strategies to boost your own video ad tactics.
At @Think with Google our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
This video first appeared on the Think with Google YouTube channel.
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