Leading Transformation at the Speed of Culture: CMOs on What Actually Works
Launching new brands and new categories, global expansion, historic mergers, and reinventing everything from the travel loyalty program to the automobile, these leaders aren’t just responding to change. They’re steering their brands through multiple “once-in-a-generation” strategic pivots simultaneously at a speed and scope that would have been unimaginable just years ago.
They’ll share the real-world frameworks they use for leading transformation when traditional timelines don’t apply: how they structure decision-making for speed without sacrificing quality, the data and performance metrics that guide billion-dollar strategic bets, their approaches to change management that keep teams aligned during massive shifts, and the methods they use to accelerate innovation while protecting brand authenticity. This is practical insight from executives currently navigating some of the most significant transformations in their industries.
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