Making Women’s Sports Easier to Buy
The growth of women’s sports have been impeded by two things: they’re hard to find and hard to buy. In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women’s sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category. The platform leverages real-time signals inclusive of trending content themes, top social accounts, ratings and more to make the business case to buy women’s sports media and sponsorships. We’ll hear from the platform’s architects as well as special guest, 2x World Cup Champion Ashlyn Harris, on the importance and implications of having access to this data.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
