Meet Banking and Fintech Customers Where They Are in Today’s Shifting Landscape
In partnership with research firm Known, we ran two studies: one before the pandemic and another study in the fall of 2021. Our findings show that changes in people’s personal and professional lives are pushing some people to think about their finances. And most agree that managing their money has become increasingly important over the past year and a half. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.
This article first appeared on Think with Google.
You May Also Like
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.
