Morbid Curiosity:The Unexpected Marketing Power of True Crime
Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of. Fresh off their new deal with SiriusXM, join hosts Alaina Urquhart-White and Ash Kelley to learn how their creative process fuels not only audience obsession and community, but also brand opportunity, in conversation with SiriusXM.
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After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
