More Than A Celebrity – Tony Hawk

The best and brightest of the business side of celebrity, both entrepreneurial-minded and cause-focused from Advertising Week’s global stage, covering the gamut of Advertising, Branding, Social Impact and Media in the moment.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board. Tony discusses the point in his career when he was labeled a sell out for endorsing products, and how he was able to turn this into an opportunity for himself, and his future entrepreneurial endeavors.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.