More Than A Celebrity – Tony Hawk
The best and brightest of the business side of celebrity, both entrepreneurial-minded and cause-focused from Advertising Week’s global stage, covering the gamut of Advertising, Branding, Social Impact and Media in the moment.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board. Tony discusses the point in his career when he was labeled a sell out for endorsing products, and how he was able to turn this into an opportunity for himself, and his future entrepreneurial endeavors.
You May Also Like
Why Halloween Is a Masterclass in Marketing Treats All Year
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.
So You Have an MCP Integration. Now What?
For the past year, launching an MCP server has become one of the clearest ways for a company to say, “We’re doing AI.”
Professional Subject Experts Grow in Influence as Trust Becomes Paramount
Influencer marketing has grown up a hell of a lot. The days of sticking a product in the hands of someone with a massive following and hoping for the best feel quite distant now, even if some campaigns still test that theory.
