NextGen Video: Where Attention Fuels Growth
As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.
You May Also Like
The Talent Diaspora Is Really a Decision Speed Story
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Why AI Won’t Be the Differentiator: Sofie Sue Rutgeerts on Psychology, Media, and Brand Building
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.