NextGen Video: Where Attention Fuels Growth
As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.
You May Also Like
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
More Than the Game: Earning a Place in the Fan Conversation
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.
Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot.