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  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
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      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
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    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
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NextGen Video: Where Attention Fuels Growth
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NextGen Video: Where Attention Fuels Growth

As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.

The Penn District

Tags: AWNewYork 2025 Sessions, Culture

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LATEST POSTS

  • The Entertainment Revolution: Why Brands Need to Think Beyond the Screen

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LATEST PODCASTS

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