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Unlocking the Potential of Diverse Creators
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Are You Customer-Obsessed? Here’s Why You Should Be
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.
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How Marketers Can Mitigate Privacy Risk as Data Collaboration Takes Hold
As data collaboration becomes increasingly pivotal for business success, companies must stay aware of the nuances necessary to keep private data useful and useful data private.
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What Industry Leaders Thought of DMEXCO 2023: The Talks, Tech, and Trends
Advertising Week gathered insights from the advertising, media, and technology experts who attended.
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Why Healthcare in Sport Should Be a Key Focus for Brands
With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment.
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Can We Keep Our Finger on the Pulse of Culture?
Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people.
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5 Reasons Brands are Investing in Immersive Commerce
By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ.
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Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science.
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How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
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Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
When it comes to paid media, creative has to be built to live on everything, everywhere, all at once.
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Programmatic Remains ABM’s Next Frontier
There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.
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The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.
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The Supermodel’s Guide to 50+ Marketing
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
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Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?
Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
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CTV Brings New Considerations to Contextual Advertising
Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.
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Social Platforms Are Getting Dramatic – but Marketers Don’t Need to Follow Suit
The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
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Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change
Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your campaigns to the next level of performance. Don’t miss your chance to learn the language of Reels, connect with new consumers and drive tangible business results.
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Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver…
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