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Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we’ve all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta…
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Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and…
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How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the…
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Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this…
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Marketers Reveal Their ONE Secret to How Brands Can Win Over This Year’s Festive Shoppers
We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
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Testing Perception vs. Reality: AI Can’t Replace the Human Element
Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
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The Perfect Union: The Marriage of Creativity and Functionality
By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
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MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
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Kimelia Weathers Smith, CEO & Owner, Brilliant or BS?
Brilliant or BS? is an innovative tabletop game publishing company. Our mission is to bring families and friends together to establish meaningful connections in real life.
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Kristine Yang, Founder, The Only Bean
We created The Only Bean on a mission to inspire better living through delicious plant-based foods that energizes the mind and body and leaves a small footprint on the planet.
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Why Some Retailers Win with Commerce Media While Others Lose
The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
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The Best Way to Level up Your Social Media? Proactive Engagement
When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.
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Changemakers: Building Relationships With Podcast Advertising
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
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Changemakers: Human-to-Human Marketing With Mastercard
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
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Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
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Why Meaningful Attention Matters
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
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Planning to Attend These Stellar Marketing Events? Prepare Like a Pro.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
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Building the Future We Want in Culture and Technology
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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The Power of Brand Building for SMBs
If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.
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Why Branding Holiday Readiness Goes Beyond Prime Day Sales: 3 Factors to Enhance CX Through Christmas Morning
Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
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Measuring AI Visibility in the Age of Generative Search
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Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB