News Archives

To Boldly Go: The Rise of Unlikely Brand Partnerships

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

Creators are Driven by Values and Passion – Brands Should Take Note

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.

Modern Leadership: Make It Personal

When you build a culture of understanding and acceptance, the prosperity will follow.

Is Your Industry Struggling? Here’s a 5-Step Blueprint to Create Game-Changing Ideas

If you want your idea to thrive, it’s important to have an integrated process throughout the idea’s lifespan

Memorability: How Can Mobile Ads Achieve It?

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

Advertiser and Viewer Needs for Connected TV are at Odds; Here’s How Brands Can Reconcile

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.

The Twitter Challenge That Isn’t Being Discussed? Ad Moderation Policies

As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.

Gen Z: A Coveted Audience But Where Are They?

Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.

The Essential Marketer’s Guide to Web3 and NFTs

NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen.

Taking a Data-Driven Approach to Thoughts and Feelings Around Diversity and Inclusion

By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action.

Commerce Influencers Are a Powerful Force: 6 Brand Strategies for Doing It Right

All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer.

Ethical Digital Advertising – a Q&A with Michael Korsunsky, CEO, MGID North America

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot.

The Metaverse Creates Opportunities for Healthcare Innovation

While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond

Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent

Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.

Customization in Your Pocket – Restaurant Apps Done Right

Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!

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