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Facing a Recession, Enterprise Franchise Brands Should Go Local
Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.
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How We Can Achieve Brand Safety In Podcasting
It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.
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The New(Ish) World of Retail Loyalty
Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.
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Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns
Thanks to the greatly improved state of data analytics and measurement, if you embrace this holistic approach, you will benefit from an almost constant learning state.
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The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty
If a campaign’s tactics and messaging aren’t adapting to voter reactions to real-time shifts in the macro environment around them, they very well might end up as the next case study in “how did we not see this coming?”
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How to Squeeze More Value Out of Your Internship
Yes, choosing a path can be daunting. Be bold, be fearless and take control now.
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Recession-Proofing Your Brand Strategy
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
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How Advertisers Can Help Create a Brand Safe Metaverse
The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy.
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The Rice Krispies’ Brand Mascots Are Ready for Halloween!
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
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Which Brand Mascot is Officially a Twitch Star?
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
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The Era of Cultural Transparency in Advertising
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
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Look to the Past, to Survive the Future
Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.
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Five Strategies for Winning the Price War When You Don’t have the Lowest Price
The best way to win a price war is to avoid engaging in one.
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AWAPAC 2022 Trends Report
We are proud to present this year’s Advertising Week APAC 2022 Trends Report, provided with Clear Hayes.
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Is SEO Your Best Bet During a Recession?
Bolstering your SEO is a way to help safeguard your digital business during an economic slump.
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Contextual Now Powered by Dynamic Audience Signals Is the Best of Both Worlds
Cookie deprecation is causing a good deal of anxiety in our ecosystem—even with the recently announced Google Chrome reprieve of its disappearing cookie until 2024.
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Making Waves: WHISKAS® and MediaCom Gave Cats Custom Amazon Boxes to Play In
In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners.
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Global Teams and Instant Updates: How Brands Can Be Agile and Coherent in Today’s Fast-Paced Media World
With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.
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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing
Here are some of the top ways to optimize your content marketing ROI right away.
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Making Waves: Dentsu X on How Brands Can Build Lifetime Customers
Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging, and action.
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