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There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.

Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.

Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.

Ultimately, if we focus on getting the basics right of delivering an amazing connected employee experience and continue to innovate we can solve for the future of talent, and impact our businesses in a positive way. 

Back to school shopping doesn’t need to be a stressful experience for consumers, as the capabilities of conversational ads streamline their purchase journey.

It’s time to laser focus on the voices who’re leading and igniting conversations that genuinely matter against brand and business goals – and set the right KPIs that support these.

Marketers that capture the loyalty of multicultural groups today will be well-positioned to grow with these audiences in the future.

There is no denying that the last two years of the pandemic put health at the forefront of everyone’s minds. And while the focus during those early days were myopically on understanding the physical symptoms and keeping our communities safe, we quickly saw consumers begin taking stock and note of their mental and emotional health, reflecting on the quality of…

Excerpted from The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset.