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A Conversation with Nestlé on the ROI of Inclusivity

The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important. 

Four Ways That Marketers Could Help 50+ Travelers Hit the Road Again – Safely

The 50+ audience is in the best position to travel, and they’re making plans now for some long-awaited “trips of a lifetime” in 2022. Help them safely get back to doing what they love, and you’ll soon be destined for new levels of growth.

Advertising Week New York 2021 Trend Report

This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.

Data Collaboration is a Competitive Necessity

While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.

Insights on How Major Retailers Prepared for Black Friday

In the week leading up to Thanksgiving and Black Friday, BrandTotal analyzed paid social media ad campaigns for 28 top retailers, including Walmart, Target, Costco, Macy’s, Best Buy, Home Depot, Nike, Nordstrom, and TJ Maxx — here are the findings.

Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns

This shopping season, marketers face a dynamic economic and social environment. Only by having an advertising strategy that is agile, responsive, and omnichannel can they be confident in their campaigns.

For Enduring Credibility, Build Your Brand ‘Science-Up’

There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact.

How to Adapt your Marketing for Supply Chain Holiday Chaos

The current global supply chain is complicated and only getting messier as the holidays are near. Hopefully, some help will be on the way soon.

The Challenges Facing Influencer Marketing Regulations

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Stay Calm. There Is A New Path Forward

The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.

How to Drive Conversions on Content Pages

Getting everything from the information on the page, to the CTA right will ensure the work you do up to the point of decision really does pay off.

The Art and Science of Driving Growth in the Streaming Wars: Lessons from Croud and BritBox

Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.

The Challenges Facing Influencer Marketing Regulations

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Privacy: The Digital Transformation That Should Have Happened Yesterday

Brands are mired in rules, but short of the tools required to automate and enforce privacy at scale.

How Can Brands Use Black Friday as Part of Their Marketing Strategy?

Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is now a full weekend: Black Friday, Small Business Saturday and Cyber Monday all play a part in jump-starting the holiday shopping season. So how can brands capitalise on this holiday?…

Leveraging the Potential of Interactive Ads – A New Future for Advertising?

By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry has a long and successful track record of driving innovation in advertising. But with the multiple soft and full game launches that are characteristic to the space, along with frequent, high intensity A/B testing and product updates, it prompts the question… How does mobile gaming…

Digital Audience Models Don’t All Look-Alike

Models built on anonymous, cohorted data give retailers the ability to target based on category or brand purchases while respecting individual’s privacy, assuming the seed file is excluded from the audience. High quality models can create addressable segments that predict purchases with better than 90% accuracy.

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