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CTV Advertisers Should Demand More from the Supply Chain

The future of programmatic video is not just more automation or more inventory. It’s smarter, more intentional media buying.

How Can Entry-Level Roles in Advertising Survive in the Age of AI?

As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.

3 Lessons Retail Media Can Learn From Emerging Travel Networks

The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.

The Marketing Executive Who Turned a Recovery Photo Into a Movement To Create “Million Mammograms”

How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy

Andrew Kyrejko, Vice President, Group Director of Strategy, Momentum Worldwide

In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens.

How Big Box Retailers Can Power E-Commerce Growth

By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.

Managing Uncertainty: How UK Marketers Can Thrive as Economic Storm Clouds Gather

For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.

The Data Diet Your AI Needs to Thrive: Q&A with Lotame Chief Revenue Officer Chris Hogg

We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.

The Key to 2025’s High-Stakes Sprint for Holiday Dollars? Shoppable CTV

The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.

Mindie Kaplan, VP Innovation, MediaMint

From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.

Gen Z Shopping Behaviors Prove that In-Store Still Matters

It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.

Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy

The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.

Out of Home, In the Spotlight: Why Reach and Distinctive Brand Assets Still Rule with Bauer Media Outdoor UK’s Lindsay Rapacchi

In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.

The Hidden Cost of Being “Safe” in CTV

Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.

Sara Badler, Chief Advertising Officer North America, The Guardian

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.

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