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The Dashboard Delusion: Why More Data Is Making Media Buying Harder
The organizations creating the most value today are not the ones producing the most reports.
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Day Three: “Artsy-Smartsy” advertising and reverse media buys.
For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from “Camp Cannes.”
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The Problem With MMM Isn’t the Model, It’s That Almost Everybody Mistakes Measurement for a Decision
By Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The frustration with marketing mix modeling is real, and it is growing. Media sellers are exhausted by it, practitioners find it slow and easy to manipulate, and it is holding television back from operating at the pace of digital. These are fair observations but the industry just keeps arriving at the…
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CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers.
By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and you’ll see a familiar ritual: Seniors announcing where they’re headed next. I know it firsthand. Watching my son get into college was one of my proudest moments. It makes you nostalgic, thinking about these kids you watched grow up alongside your own, now stepping into…
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Unique Brand Mascots and Ambassadors: How Brands Build Memorable Identities and Lasting Customer Loyalty
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
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Day Two: Fantasy football for advertisers.
For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.”
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Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…
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Media Is All About Human Connection, but Is That Still True Behind the Scenes?
This explosion of channels, formats, devices, and platforms has been enabled by technology, but this same technology has made it harder to build lasting bonds behind the scenes.
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From Eyeballs to Outcomes
Today we’re joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them.
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Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising
Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.
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Esports Lost the Hype. Gaming Kept the Audience.
Gaming continues to reach audiences that are difficult to engage elsewhere, particularly younger consumers whose media habits increasingly revolve around creators, communities, and interactive experiences.
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Cannes Lions 2026: The Industry Has Moved Beyond AI Hype
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
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Day One: Stop trying to make unsh*tification happen.
For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off “Camp Cannes” with a proper roll call and an honest look at this year’s creative landscape.
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Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?
The future of media activation is undeniably moving toward greater automation and agent-led execution.
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Why the Future of Advertising Belongs to Agile, AI-Powered Brands
A Q&A with Luke Judge, NED of Tangoo
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A Giant Leap Forward? Why Retail Media’s Next Era Depends on Orchestration
The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.
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Why Do Small Logo Redesigns Trigger Backlash?
By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a wave of memes and debate across social media – with users comparing the new icons to everything from Doc Martens branding to a fashion label launch. While the…
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You Don’t Need the Pitch to Win the World Cup Moment
By Dave Helmreich, CEO, TripleLift Every World Cup cycle sparks the same conversation: which brands secured official sponsorship and which were priced out. But that framing is increasingly outdated. With the 2026 FIFA World Cup expected to generate billions in global advertising spend and attract an estimated audience of more than five billion viewers across platforms, the tournament has evolved…
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Don’t Say ‘search’ When You Mean ‘Google’
By Andy Squire, RVP EMEA, Brave Search advertising looks neat on the surface. The Google dashboards are familiar, the processes are mature, and the language gives everyone a sense of control. Yet a single-platform account can still be built around a narrow view of where commercial interest actually appears. Search teams deserve more credit than they often get. They balance…
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It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes
The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.
