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Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients
Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around
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The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control.
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The Measurement Gap in a Zero-Click World
Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see.
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What Comes Next – Trailer
What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society.
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Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them.
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Cannes: Marketing’s Shiny Penny Problem
The industry had all the answers. Nobody asked the right question.
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Luz Corona, Director of Content, The Clios
Join Katie as she talks with Luz Corona, Director of Content at The Clios, about taking risks, trusting your instincts, recognizing and celebrating creativity, her vision for The Muse by Clios and staying inspired.
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The Power of Storytelling, Vulnerability, and Mental Health
In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience).
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Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset
Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention.
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Wikipedia: What the Internet’s Encyclopedia Got Right About AI Visibility
The brands that will win AI visibility aren’t necessarily the loudest or the most prolific content publishers.
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Why Fast-Growing Independent Agencies Hit a Ceiling and How to Break Through
While losing a pitch is painful but manageable, winning three in a row without the infrastructure to absorb them can break an agency.
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The Ad Server Is Becoming Advertising’s New Source of Truth
The ad server is not new, but it is newly essential.
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How To Make a Tootsie Roll Commercial From Scratch
We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.
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Please, AI, See Me
Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn’t abandon proven strategies in the rush to chase the latest AI trend.
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Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…
For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
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Back-to-School 2026: The List Is Written in July, Not August
A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…
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You Forgot To Build Your Brand
Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.
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Successful SPO Requires Nuance, Not Blunt Force
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
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Day Four: Gassing up your peers, KitKat heists, and human-made ideas.
For their final morning at “Camp Cannes,” Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival’s final stretch.
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Cannes Lions 2026: The Daily’s Michael Barbaro on Building Trust When Facts Are Under Fire
Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation.
