-
RCS levels-up the mobile messaging customer experience. Here’s how to use it.
As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.
-
The Great Flattening: How Algorithmic Marketing Is Erasing Brand Identity
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.
-
World Cup Ads: Global Stars, Community Focus, and a Massive Opportunity for Brands
Keep an eye on continued viewership for the World Cup games, even with the US out of the tourney. Brands may be on the precipice of a new wave of American enthusiasm, and getting in on the ground floor to develop consumer relationships is only going to get harder from here on.
-
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
-
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
-
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.
-
Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose
Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.
-
The Tartan Army Isn’t the World Cup Story Marketers Should Watch
When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying.
-
Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.
Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces.
-
The Second Second Is the Moment That Matters Most for Brands Right Now
Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.
-
Turning Every Package into a Marketing Channel
We’re wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences.
-
Evan Shapiro Has a Map for the Future of Media
Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.
-
The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building
As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.
-
Why Social Is Becoming the New Brand Operating System, Not Just Another Content Channel with Blake Heal
For years, brands have treated social media as a numbers game, chasing trends, algorithms, and endless streams of content. Blake Heal, Founder and CEO of Conscious Minds, believes that era is coming to an end.
-
Why Brand-Agency Partnerships Build Better Experiences
In this episode we explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics.
-
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.
-
Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.
-
Your Phone is an Assistive Device, with Bailey Hikawa
This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.
-
From the Attention Economy to the Trust Economy
The most respected professionals today are not the ones who simply capture attention.
-
AI Is Turning Brand Discovery Into a Recommendation Engine
In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer.
