-
Why GTA 6 Will Be a Big Change for Marketers in Gaming
By Mike Murphy O’Reilly, Global Head – Media & Brand Partnerships, Dexerto When Grand Theft Auto VI arrives on November 19, it won’t just be the biggest game launch in history, it will be the biggest entertainment launch of any kind. The audience, attention and cultural oxygen it will command for weeks or even months, are on a scale that…
-
Curation’s Second Act: Rebuilding the Programmatic Supply Chain
By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied on automation to help buyers and sellers transact more efficiently and at greater scale. However, as the ecosystem matures, the realities of signal loss, supply chain complexity, and rising performance expectations have prompted the industry to take a closer look at how programmatic buying delivers…
-
Why the Best Leaders Know When to Step Aside
A Q&A with Ivan Doruda, CEO, MGID
-
AI Is Not the Strategy. Growth Is.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
-
The Engine of BevAlc Has Always Been Local. The Industry Is Just Starting to Notice.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
-
From Fandom to Growth: How Brands Are Rebuilding Marketing Around Creators
Ryan Stern, CEO and Co-Founder of Collectively, joins us to discuss how creator marketing evolved from an experimental channel into a core business function.
-
What Soccer Teaches Us About Global Audiences: Translation Is Only the Kickoff, Not the Goal
As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.
-
From Reach to Fandom: Why Creator Marketing Is Becoming Marketing
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
-
The Most Important Thing About AI Is What It Tells Us We Value
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
-
3 Factors Making Local a Key Part of Convergent TV
Streaming gets most of the attention in today’s TV landscape, for good reason.
-
The Tricky Math That (Still) Leads to Programmatic Overpayments
Fees can pay for execution, but they don’t perform. Advertisers need to investigate to ensure as much of the budget is going towards working media as possible.
-
AI’s Biggest Marketing Problem Isn’t Intelligence. It’s Infrastructure
The future of marketing may be powered by AI, but it will be enabled by the systems that allow data, platforms, and agents to work together.
-
Why AI Needs Better Plumbing
It’s a look at where marketing technology is heading and what that means for the people using it every day.
-
If You Have a Gen Z Strategy, You Need a Mall Strategy
For brands that are still treating physical presence as a line item rather than a platform: the research is in. Gen Z made their choice. The question is whether you’ll meet them there.
-
Why the Future of Experiential Marketing Looks More Human Than Ever
Technology continues to transform how people discover brands, but it has done very little to change how people build trust.
-
The Future of Media and Advertising in a Fragmented World with Alan Wolk
Alan Wolk, co-founder of TVREV and author of Over the Top, discusses how fragmentation is reshaping the future of media, advertising, and culture.
-
Designing Breakthrough Experiences on the Global Stage with Danielle Damiano Medeiros, LinkedIn
Danielle discusses how LinkedIn decides when and how to show up at the world’s biggest stages like Cannes Lions, SXSW, and CES, and why the most impactful experiences often outperform the budgets behind them.
-
Why Supermarkets Deserve a Bigger Role in Media Planning
As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.
-
How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love
Matty Ayers, founder of Tiny Wins, the world’s first “feeling studio,” joins to explore why the future is not just something brands predict, but something they design.
-
The ROAS Mirage: Why CPG’s Most Trusted Metric Is Misleading Growth
By Stan Turek, General Manager, Measurement at InMarket For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. Then why are most brands living in a different reality as household penetration, repeat rates, and category growth remain flat? The Association of National Advertisers 2025 report found that $26.8…
