-
Creativity Needs Receipts: AI Is Helping Marketers Connect Bold Ideas to Measurable Business Impact.
AI improves marketers’ ability to understand, test and optimize creative performance, the industry can move toward a more complete definition of excellence: work that captures attention, builds meaning and proves how deeply it mattered.
-
Why AI and Google Discover Volatility Are Forcing Publishers to Rethink Growth
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant made it clear that it is full steam ahead in creating a zero-click search environment. In addition to AI Mode becoming the default experience, users will soon be able to…
-
The FIFA World Cup’s Biggest Fan? It’s Grimace!
McDonald’s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year’s marketing push.
-
Why Real-World Behaviour Is Becoming Advertising’s Most Valuable Signal
By David Graham, COO, Mobsta The advertising industry already operates within an overwhelming volume of signals, but as consumers move fluidly between digital and physical environments throughout the day, advertisers are increasingly recognising that digital activity alone only tells part of the story. The real challenge is no longer access to data but understanding how to interpret behavioural signals in…
-
How Agentic Advertising is Reshaping Audience Data Strategy
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the quality of the data shaping those decisions. This shift arrives at a delicate time. Consumer behaviour is becoming harder to predict, particularly around seasonal peaks, major sporting events, and sudden…
-
The Buyer Finally Owns the Scoreboard
By Spencer Potts, CEO, Precise Programmatic was built for speed. Agentic buying will be built for speed squared. The discipline the industry owes its clients is the one we have skipped for twenty years: understanding every decision in the chain, one at a time. Every market eventually builds a scoreboard. Finance has audits, manufacturing has quality control, commerce has accounting. Sports…
-
My Holidays with Claude
Luxury travel could take us where it was once impossible to go.
-
The Power of the Pocket: How Podcast Advertising Drives Performance
By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it’s still often evaluated as a niche awareness channel rather than a core performance environment. But that disconnect is becoming increasingly difficult to justify. By some estimates, 58% of Americans are now monthly podcast consumers, spending 773…
-
Jen Harrington, Founder of HATCH
Jen Harrington, Founder of HATCH, discusses leadership, inclusion, the importance of cultural diversity, and why women need sponsorship not just mentors.
-
Rexona’s Ben Curtis on What the FIFA World Cup Teaches Us About Connection
Ben Curtis, Global Brand Vice President of Rexona, joins Richard Edelman, President and CEO of Edelman, to explore how sports can serve as a powerful force for connection in an increasingly divided world.
-
Navigating Political Waters: Tips for Managing Political Discussions in the Workplace
A clear and well-communicated policy will help prevent employees from feeling that the enforcement of norms is an ad hoc, case-by-case, discretionary practice.
-
Kate Isichei of Where to Look Communications: From Mom to Neuroinclusion Navigator
As Founder of Where to Look Communications and as Neuroinclusion Navigator, Kate helps organizations rethink how they hire, communicate, and lead.
-
Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity
The most interesting creative businesses right now aren’t the giant monoliths.
-
Creativity and Kindness: Still Undefeated
In the age of AI, human skills win.
-
FIFA World Cup 26 Unveils Three Mascots and a New Playbook for Global Sports Branding
As FIFA prepares to welcome the world to North America next summer, Maple, Zayu, and Clutch offer an early glimpse into how the organization plans to market the largest World Cup in history.
-
Formula 1’s Greatest Innovation Wasn’t on the Track
At a time when brands are searching for new ways to break through fragmented media environments and shrinking attention spans, Formula 1 offers a compelling reminder that the most valuable marketing asset may not be a platform.
-
The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections
The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical.
-
The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
-
The Algorithm Killed the Gen Z Monolith
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
-
Retail Media Got Easier to Buy. But Harder to Run.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools.
