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Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson
With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry.
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Dove’s Marcela Melero on Building a Brand People Believe In
Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age.
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The Death of Digital Marketing and the Rebirth of Physical
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
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Now’s Not the Time to Choose Identity Inaction
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
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Why Last-Touch Attribution Is a Trojan Horse for the Walled Gardens
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
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The Hidden 90%: How Brands Can Find Even Bigger Influence Outside the Social Feed
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
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Amazon Alexa+ And What An Alexa With Ads Might Mean
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
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Connecting the Dots: How the Unstoppable Rise in Connected TV is Impacting Upfront Trends
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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Maintaining Brand Identity on Cross-Cultural Projects
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
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How Newsweek is Re-engaging Trust with Its Audience
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
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Redefining Parental Leave with Allison Whalen, Founder & CEO of Parentaly
In this episode, Allison joins, Ren Akinci, to talk about what most companies get wrong about parental leave, how to support both managers and employees through the process, and why leave isn’t just a benefits issue—it’s a leadership and retention issue.
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Susan Riley, Head of Brand, Stylist
The state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, the eight spending styles of women, combatting burnout and prioritizing health and well-being.
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Dear AI, Take My Job. Just Leave Me the Discontinuity
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
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Mind the Green Gap: Why Consumer Experience Speaks Louder Than Compliance
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
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From Community to Commerce: Why Snapchat Converts
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
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Ben Woollams, CEO and Founder, TrueRights
Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots
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Brand vs Performance: Why the Age-Old Battle Needs a Bit Less Drama and a Bit More Planning
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
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The Tired Consumer Isn’t Buying Promises. They’re Buying Proof
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
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Why AI Will Never Replace Human Creativity
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
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The Elves Are Enchanting, Not Unhinged, in Keebler’s Hollow Tree Pop-Up
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
