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Changing the Process on CTV Ads
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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An Open Letter To The Brand Marketer In A Time of Chaos
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
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Q&A with Rob Rakowitz, Head of Marketing at Vidmob
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
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Virginie Chesnais, Chief Marketing Officer, Happydemics
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, and why marketers should stop measuring what’s easy and start measuring what matters.
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Purpose-Driven Content With Sub-Genre
Brian Newman, Founder of Sub-Genre, shares the latest in purpose-driven content.
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Balancing Automation With Authenticity: The Art of Scalable Storytelling
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
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Thinking Brand Safety: Setting a Higher Standard in Influencer Marketing
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
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Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
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Unhinged Marketing, The New Authenticity
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
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From Pages to Participation: Why Events Are the New Currency in Media
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
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Content Marketing Made Easy: Essential Automation Tools for Every Strategy
Smart automation choices amplify human capabilities, turning good content strategies into great ones through consistent execution and data-driven refinement.
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Thomson Reuters Foundation’s Antonio Zappulla on Threats Facing Journalists
Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape.
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Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk
Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game.
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The Future of Fashion. With Achim Berg, Founder and CEO at FashionSIGHTS
We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.
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How Sensory Marketing Can Elevate Brands and Rescue Customers from Visual Overload
We spoke with industry experts to explore how sensory marketing can breathe new life into customer interactions.
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3 “Spring Cleaning” Tips For Retailers’ Mobile Marketing Programs
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
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Traditional Marketing Funnels Just Don’t Work and Social Is the Reason Why—and Also the Solution to a Better Way Forward
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
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Industry Reacts to Google Cookie Update: Let’s Innovate Our Way Through Uncertainty
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
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LGBTQ+ Progress Comes from Agencies and Brands Knowing and Sharing their True Selves
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
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Making Playables Work for Non-Gaming Apps
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
