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The Link Between Accuracy in Advertising and Business Resilience

Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.

The Serta Counting Sheep Are 25! Here’s How They’ll Celebrate This Milestone Birthday

Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.

Winning Beyond the Big Game: 3 Reasons to Extend Your Ad Strategy to Gaming

The question isn’t whether brands should invest in gaming, it’s whether they can afford not to.

Breaking Records, but Not Barriers: Female Musicians Still Need Brands’ Support to Thrive

It’s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?

AI’s Role in the Next Era of Energy Marketing

Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.

Elevating Marketing Through Customer Success

Customer success is your most valuable player. But it’s not just about playing the game; it’s about being prepared to change it, lead it, and redefine what success means repeatedly.

Love Is All Around

The passage of true love is anything but simple, but all brands should be chasing it.

Why Data Integrity Matters: Lessons for the Advertising Industry

The intersection of advertising and market research offers a roadmap for both industries to combat fraud and improve data quality.

AI Ads Get Their Super Bowl Moment, But it’s Powerful Human Stories That Win Out

The genie of AI isn’t going back into its bottle any time soon, and is already providing huge value across analysis, optimization, and even prediction.

Building Consumer Trust in the Age of AI

One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.

The Power of Unexpected Collaborations to Influence New Audiences

Creative brand leaders should strive to find those sharp, unexpected, and strategic collaborations that can elevate a brand in meaningful ways and build long-term brand affinity, so the brand remains relevant and admired as generations pass and tastes evolve.

Swipe Right or Left? Gen Z’s Love-Hate Affair with Dating Apps – and How Other Brands Can Benefit

There are so many opportunities for brands to support Gen Z in their dating lives and focus on fostering real connections. Gen Z will love them for it. And dating apps? They could take a cue from REI’s #OptOutside and help users to #DateOutside.

9 Things I Hate About You: What Agencies Need to Learn From Clients

Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” Here are nine lessons I wish agencies prioritised to become truly client-centric.

Nontraditional Media Is a Key Ingredient for Audience Targeting in the Post-Cookie Era

All too often, brands and their agencies rely on established channels without going the extra yard to see where else they can engage their audiences. By inserting their messaging into more intimate corridors of people’s everyday experiential lives, brands have the ability to connect to their audiences more seamlessly and meaningfully.

Why First-Party Data is the Key to Customer Identification

When it comes to identity resolution, remember: owning your data means owning your customer relationships—and your future.

How Brands Can Charm Their Way to Valentine’s Day

In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.

Better Together: Early Collaboration Is Key to Best-in-Class OOH

2025 is the year that we stoke the fires to keep the home fires burning, clamber out of our silos and get down to the business of delivering the most impactful, most creative and most effective comms for our clients.

Supply-Side Data Signals – the Heart of Programmatic’s Curation Engine

Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best.

The Ozempiconomy Explained: Building Brands for a New Era of Health

According to a poll by the Kaiser Family Foundation, about 12% of US adults have taken a glucagon-like peptide 1 (GLP-1) medication as of May 2024—and those numbers are only expected to grow.

The Forecast Factor: How Weather Affects Consumer Behavior

Forecasted weather data empowers businesses to anticipate rather than react. By understanding how customers respond to expected weather, companies can optimize inventory decisions, align campaigns with consumer expectations, and prepare logistics for potential disruptions.

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