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Follow the Money: Why Smart Brands Think Like Women
Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.
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Escaping the Walled Garden: Ads in an Unchecked Media World
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase.
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Put Your Money Where Your Mouth Is Beyond Just International Women’s Day
What could, and should, brands and agencies be doing to go beyond symbolic gestures and truly invest in advancing women’s empowerment? We spoke with three senior leaders across adland to get their thoughts.
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How Can AI Be Used More Sustainably by MMA
Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.
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Travel Industry is Making Improvements That will Encourage Adults 50+ to Travel More in 2025
Better technology and new ways of approaching travel by industry leaders are driving changes that will lead to even greater spending by older adults.
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Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact
Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.
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How AI Is Empowering Premium Publishers to Unleash Hyper-Relevance and Drive ROI
Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.
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How Marketers Can Do Retail Media Right in 2025
From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.
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With Gaming, Social Media, and E-Commerce Blending Together, What New Opportunities Does This Open up for Advertisers?
Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum
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The Rise of Telco-Verified IDs in Boosting Publisher Revenue
Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.
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Chaos and Creativity: Preserving the Unexpected in this New Age of Automation
Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.
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Is Kindness Always a Cost? What the Dismantling of USAID Programs Reveals about the ROI of Good
For the companies who are truly invested in the future, this is a defining moment. In a world where staying neutral is the new normal, conviction has become the ultimate currency.
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Three Branding Imperatives as Honda and Nissan Navigate the Road Ahead
To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.
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Looking Back to Look Forward: How Brands Can Leverage Nostalgia in 2025
By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.
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Duo, Duolingo’s Owl Mascot, Has Risen — And Admits To Faking His Own Death
PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.
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Somewhere, Beyond the Screen: Effective Routes to Brand Awareness in the Film and Streaming Space
With UK box office revenue totalling £979 million in 2024 and strong prospects for 2025 across both cinema and VOD streaming, the industry presents a wealth of opportunities for brands.
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Bookable Chaos: What Marketers Can Learn from White Lotus’ Embrace of Luxury Travel Gone Wrong
Embrace imperfection, craft better stories, and watch audiences book the ride. Travelers aren’t looking for perfect vacations. They’re looking for unforgettable ones.
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Simplifying the Supply Chain through SSP 2.0
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies.
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The Link Between Accuracy in Advertising and Business Resilience
Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.
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The Serta Counting Sheep Are 25! Here’s How They’ll Celebrate This Milestone Birthday
Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.
