Use AI – not IDs – for GDPR-compliant behavioural targeting
With GDPR, behavioural targeting in programmatic advertising has become more challenging. However, advancements in AI have unlocked new ways to reach audiences. In this session, learn how Dstillery, a leading AI targeting company in the US, brings its GDPR-compliant ID-free® targeting technology to the UK. Michael will share how global brands and agencies are using behavioural targeting over traditional contextual for better scale and performance, navigating privacy and performance in a changing landscape.
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