Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original. It doesn’t know when to say f*ck, but it can deliver brilliant f*cking results when deployed correctly.
In this session, Samba TV CEO & Co-Founder Ashwin Navin will pierce the veil of AI hype and outline how Samba’s acquisition of Semasio is advancing AI-driven media intelligence to separate AI-enabled mediocrity from game-changing outcomes.
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