Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original. It doesn’t know when to say f*ck, but it can deliver brilliant f*cking results when deployed correctly.
In this session, Samba TV CEO & Co-Founder Ashwin Navin will pierce the veil of AI hype and outline how Samba’s acquisition of Semasio is advancing AI-driven media intelligence to separate AI-enabled mediocrity from game-changing outcomes.
You May Also Like
Marketing Is Learning Before the Market
Learning velocity – the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence – becomes the competitive advantage.
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]