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Building your Brand as a Content Creator: Expert Tips from a Talent Management Agency

Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.

As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025

Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.

4 Oddball Brand Mascots Loved By the Advertising Community

Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.

Data-Driven Creativity in Marketing

By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.

Looking for AI Alternatives to Performance Max and Advantage+

Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.

Redefining Multicultural Marketing: It’s Time to Rethink Strategy

The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.

How Brands Can Leverage Mobile Gaming To Build Lifelong Loyalty

Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.

A Very AI Christmas: Did Coca-Cola’s Ad Lose Its Holiday Spirit?

Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.

Three Men and an LLM: Why Building Scalable GenAI Is Just Like Parenting a Child

Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.

Innovation vs Tradition: Is the Industry Its Own Worst Enemy?

The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.

How To Get Hyperpersonal Without Overstepping Boundaries

Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.

The New Value Exchange Depends on Data Collaboration

Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.

The State of Play in Customer Loyalty

The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.

The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year

Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.

The Role of Curation in Building Trust in Digital Advertising

By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.

3 Key Ways RCS Can Transform Text-Message Marketing

These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.

Incorporating Effective Storytelling into Your Marketing: Strategies for Lasting Impact

At its core, marketing is about making people feel something. It’s about more than attention—it’s about connection. And nothing connects quite like a good story.

Meet the All-New Kellogg’s Cornelius the Cockerel

Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.

Precision Marketing in the Era of Precision Medicine

As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.

2025 Will be a Banner Year

2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?

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