Partnering in the Composable Marketing and Media Ecosystem
Composability isn’t just a buzzword; it’s a huge shift that’s changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed—building solutions right where that data lives.
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