Partnering in the Composable Marketing and Media Ecosystem
Composability isn’t just a buzzword; it’s a huge shift that’s changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed—building solutions right where that data lives.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
