Pouring Purpose: How Asani Swann Is Blending Culture, Business, and the World of Wine

Asani Swann has spent more than 20 years building bridges between sports, entertainment, and culture. Now, as Co-Founder of VII(N) The Seventh Estate, she’s bringing that same innovative spirit to the world of wine — redefining what leadership, inclusivity, and brand storytelling look like in a centuries-old industry.

In this conversation, Asani shares her journey from sports executive to vintner and entrepreneur, the vision behind VII(N), and how she’s using business as a force for connection and cultural representation. From partnerships with global brands to building a modern wine company rooted in purpose, Asani offers an inside look at how passion, strategy, and authenticity can create something timeless.