Power Brokers in Sport: Building Brands and Driving Impact
AW NYC brings together world-class leaders in the talent and athlete business. We’ll explore how you have built brands and driven meaningful business impact with the biggest names in sport. You’ll be joined by Lindsay Colas (Wasserman), Lisa Metelus (CAA), and Chrysa Chin (NBPA). The conversation will be moderated by award winning journalist, host, and storyteller Cari Champion.
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