Power Plays: Redefining Women’s Sports Stories with Religion of Sports
A new era in sports storytelling is here — and women are leading the charge. Co-founded by Gotham Chopra, Tom Brady, and Michael Strahan, the Emmy-winning studio Religion of Sports (ROS) is amplifying women athletes through Next is Now, a groundbreaking content initiative that puts women at the forefront of both narrative and production. Featuring powerful stories like Fastest Six Weeks in Sports, ROS is rewriting the rules of sports storytelling — with brand partners like DoorDash, Chase and Uncrustables fueling the momentum through full funding and executive production. Join ROS, WNBA All-Star Kelsey Plum and brand partner Kelly Sweeney from The J.M. Smucker Co., for a candid conversation on the future of sports media — and how it’s being built by women, for everyone.
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