Real Artists, Virtual Performances – the Future of Fandom is Here
What do Travis Scott, Daft Punk and Abba have in common? In addition to their legions of fans, they’re all using virtual performances to reach their fan base and expand their creative impact. Join Vivek Tiwary of Tiwary Entertainment Group, producers of plays with music giants like Jagged Little Pill (Alannis Morisette), American Idiot (Green Day), and Hamlet Hail to the Thief (Thom Yorke of Radiohead) among others, to discuss the state of virtual performances and the new Digital Artist Capture project, the ARK. Vivek will discuss working with talented artists, where the industry is going, and the ways brands and sponsors can begin planning to partner to reach their fan bases across the virtual world.
You May Also Like
Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.