Real-Time Intelligence and the Future of Commerce Media
Why relevance, not reach, will define the next era of commerce media
This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We’ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue, deepen engagement, and build defensible advantage.
Join industry leaders at the intersection of commerce, media, and technology as they look ahead to what’s next, and what it takes to lead in the age of real-time relevance.
You May Also Like
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
What Brings a Restaurant Customer Back?
By Becky Johnson, Advertising Week Writer & Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait […]
Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.