Rothy’s: Increasing Conversions With Performance Max Campaigns
Rothy’s is a sustainable brand known for iconic shoes and accessories that are stylish, comfortable, and entirely washable. After experiencing success with Smart Shopping campaigns, they decided to reach customers across even more channels through Performance Max. Learn how they were able to use automation to increase impressions, conversions, and revenue.
This video first appeared on the Think with Google YouTube channel.
You May Also Like
The Experience Behind Customer Conviction, Where CX Becomes Business Growth | Erin Oles, Salesforce
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey.
From Funnel to Feedback Loop: The New Advertising Playbook for Game Growth
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.
The GTA 6 Temptation: Why Relevance, Not Imitation, Will Help Brands Win Gaming’s Biggest Moment
Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.
