Scaling Chaos: Two Years At The Onion
America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years: It sold to new owners, staffed up, relaunched a subscription print edition, nearly bought Infowars (long story), and opened America’s Finest Creative Agency to bring its humor to brands. In a conversation economists are already calling “an upcoming session at Advertising Week,” The Onion’s Leila Brillson and Jordan LaFlure take us behind the scenes of the mischief-making institution that always keeps legal on its toes.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.