Step Into the Future of Experiential Marketing
Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy. This sensory dimension of branding creates powerful memory associations that visual elements alone cannot—explaining why hospitality giants, retailers, and museums are investing in fragrance. The panel will examine how neurological responses to fragrance create persistent brand impressions, using the example of the Museum of Pop Culture’s signature scent developed by Generation.
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Bryan Quinn, CEO and Co-Founder, Shopsense AI, joins us to discuss what it takes to connect the products people see with shopping experiences they actually want to use. From changing fashion preferences to the influence of Yellowstone on his own wardrobe, Bryan brings practical examples and humor to a conversation about product data, advertising relevance, and the budget silos that keep discovery and purchase too far apart.
What Did That Media Spend Actually Buy?
A campaign can deliver the desired result without settling whether every part of the media buy earned its cost. On Modern Marketing and Measurement, Spencer Potts, Co-Founder and CEO of Precise.ai, makes the case for looking beneath campaign totals to examine the buying decisions that produced them.
Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.
