Take a Walk on the Flip Side: Behind the Hit Game Show with Host Jaleel White
Premiering in syndication in September 2024, hit game show Flip Side hosted by Jaleel White is known for its humor, heart and fresh take on the classic survey game show. Flip Side entered season 2 as the #4 syndicated game show, after a summer of unprecedented ratings growth. Host Jaleel White offers an insider’s perspective on how the game show has grown, why audiences love it and how his career has led him to this adventure in the game show genre. Now, Jaleel is bringing the game to AWNewYork with a live round where audience members can take the stage to play. Let’s take a walk on the Flip Side!
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