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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
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    • Trends Reports
The Audience Renaissance: Why Brands Must Rethink Segmentation Now
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The Audience Renaissance: Why Brands Must Rethink Segmentation Now

Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data. In this session, discover how PrimeAudience uses Generative AI to transform audience understanding, replacing static assumptions with precise insights drawn from real-time content engagement. Learn to build hyper-relevant campaigns that adapt, resonate, and drive real results.

The Penn District

Tags: AWNewYork 2025 Sessions, Brands + Marketers

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The Penn District

LATEST POSTS

  • Better Creative Can’t Fix Broken Social Media Infrastructure                                          

  • Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures

  • The Community Gap: Lily Walla on Motherhood, Entrepreneurship, and Finding Your People

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LATEST PODCASTS

  • Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures

  • The Community Gap: Lily Walla on Motherhood, Entrepreneurship, and Finding Your People

  • Pearson’s CMO on Combining Technology and Human Interaction in Learning

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