The Commercial Imperative: A Transformation of the Modern CMO
The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer. Those gaining C-Suite influence share a common trait: they’re increasingly commercially minded. Hear from marketing leaders on how they’re rising to this challenge by upskilling teams or rewriting remits; making the right technology bets; and putting culture at the center of their strategies.
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