The Hot Flash: How Brands Can Be Part of the Next Big Thing
“There’s money to be made in opening up about and normalising menopause… This presents a significant opportunity for brands—but it’s a category that must be intimately understood in order to operate in.”–Vogue Business
Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands to address this previously taboo topic and become an appreciated resource.
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