The Modern Marketer’s Playbook: How Leading Brands Unlock Business Transformation
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects. This panel unites Jill Cress (H&R Block), Nick Tran (Cîroc, Lobos 1707), and Samantha Avivi (Bayer Consumer Health) to unpack the new rules of engagement. They’ll share playbooks on moving beyond campaigns to drive transformation—leveraging AI, data, and brand purpose to fuel growth and keep brands relevant and resilient.
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