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Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWEurope Content Hub
      • AWNewYork Content Hub
      • Amazon Ads Small Business Playbook
      • The Meta Content & Resource Hub
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
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    • Storytelling + Media
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The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty
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The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty

How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry. Marc Elrick CEO & Founder of BYOMA, Jackie Aina CEO & Co Founder of FORVR MOOD and Rachel Jonas Gilman CEO of Mane take the stage to share how their visionary brands are marketing to future consumers; rethinking the rules to win across multi-generational shoppers.

Tags: AWNewYork 2025 Sessions, Culture

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When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.

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