The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good
2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children’s Hospital.
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