The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand
Programmatic access is redefining commerce media. By opening retail media inventory to buyers through the DSPs where they already plan and spend, networks can tap into new budgets and accelerate growth. Drawing on fresh insights from The State of Programmatic Retail Media report, this panel—moderated by AdWeek’s Kathryn Lundstrom—will explore how DSP connectivity streamlines activation, empowers buyers, and expands opportunities for networks to scale. Attendees will see how programmatic buying complements existing methods—bringing on-site and in-store inventory into the very platforms where brands already invest.
You May Also Like
Design Is Britain’s Unsung Hero. It’s Time We Said So.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
Count Me In – The Case for Total TV
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
Research Designed for the Decisions Advertisers Make
Advertisers have more choices than ever when deciding where to invest their media budgets.
